IRA SHAMBARY


Artist, director and musician.
[ creative director & photographer ]

Based in Dubai / available worldwide

Collaborated with Adidas, Hyundai, Yango, Xiaomi, VK and more



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Ira Shambary is a film and creative director, visual artist, and musician.

Ira has collaborated with major brands such as Adidas, COS, Hyundai, Xiaomi, Yango, MTS, VTB, KFC, Tinkoff, VK, among many others. 

Her career has taken her through the cultural hubs of Moscow, St. Petersburg, and Dubai, enriching her aesthetic vision with diverse experiences and perspectives. Ira has an acute sensitivity to the aesthetics of various eras and styles, employing their nuances to craft a compelling perspective. Through unconscious associations and symbolism, Ira creates powerful images that communicate with the viewer's inner world.

● 15 years of painting
● 10 years of music *
● 7 years of directing **


Ira's background includes over 15 years in painting and 7 years in directing, adding depth to her visual storytelling. Her decade-long immersion in music, having graduated from the music college, provides a rich foundation for her artistic vision. This diverse expertise gives her a profound understanding of various artistic disciplines and allows her to create multifaceted works that resonate on multiple levels.


* 2013-2017. Graduated from the Jazz Department of the Rastropovich College of Music
** 2016-2017. Graduated from Artel Film School


As a creative director and fashion photographer, Ira collaborates with brands and artists, conceiving creative concepts for campaigns, directing advertising and fashion films, documentaries, and music videos. Ira's work includes music videos with millions of views.

Ira has also worked with celebrities including Ksenia Sobchak, Anastasia Ivleeva, Valeria, Danya Milokhin, Slava Mallow, Niletto, Vladimir Selivanov, Evgeny Chebatkov, Lusya Chebotina, Uliana Pylayeva, Karambaby, HammAli & Navai, Alexey Zhidkovsky, Olga Seryabkina, Friendzona, Anet Sai, Vanya Dmitrienko, Mary Gu, Eldar Dzharakhov and more.

Ira is also the co-founder of Mixtape Production, and the creative director at POV Arabia.